SPRINGFIELD -- Casino giant MGM Resorts Inter national re-entered the Massachusetts casino sweepstakes on Wednesday with an ambitious $800 million plan for a resort entertainment complex in the heart of downtown Springfield.
The Las Vegas-based company announced during an elaborate event at the MassMutual Convention Center that the complex would be built on 10 acres heavily damaged by a tornado in June 2011.
The proposal includes a 250-room hotel, 89,000 square feet of gambling space and 70,000 square feet of retail and restaurant space in the three-block area adjacent to Interstate 91. Plans also call for a 12-screen movie theater and "high-end bowling alley" to attract families and non-gamblers.
"We don't want to build a box," said Jim Murren, chairman and chief executive of MGM, which operates prominent Las Vegas properties including the Bellagio, MGM Grand and Mandalay Bay. "We want to build an urban environment."
MGM settled on the Springfield site after abandoning an initial plan to develop a resort casino in the rural town of Brimfield, citing insurmountable challenges associated with the remote site.
The company now faces a two-pronged competition -- one to win the hearts of Springfield officials and residents, and the other to win the support of the five-member Massachusetts Gaming Commission, which ultimately will select among bidders for the sole western Massachusetts casino license under the state's new gambling
The western region -- and Springfield in particular -- appears to be attracting the most vigorous competition.
Ameristar Casinos has proposed a resort casino on a former industrial site off I-91 in Springfield, and at least two other developers are eyeing the city.
Mayor Domenic Sarno, who plans to meet privately with potential developers next week, could play kingmaker, as the law requires that a host community agreement be reached with city officials before the state panel can consider granting a license.
Sarno said in a statement Wednesday that he expected casino operators to "maximize their efforts to put the most overall beneficial proposal," to the city.
"MGM wants to be in Springfield," Murren told the gathering that included elected officials, business and labor leaders. "We think we can contribute to the economic revitalization of this city."
The state's third-largest city is the birthplace of basketball and home of the Basketball Hall of Fame, but it's struggled economically as its manufacturing base withered in recent decades. The 2011 tornado caused extensive damage to downtown businesses while damaging or destroying hundreds of homes in the area.
Gov. Deval Patrick said Wednesday he was not surprised by the level of casino interest in western Massachusetts, which also includes a proposal by Mohegan Sun to develop a resort in the town of Palmer.
"It's a large market, it's got access to markets in other states that are close by," Patrick told reporters at the Statehouse.
By contrast, only Suffolk Downs in East Boston has formally proposed a casino for the eastern Massachusetts region.
MGM, which submitted a $400,000, non-refundable application fee to the state on Wednesday, said it had "under control" several parcels of land on which it planned to build the hotel. Murren added that MGM planned to bid on two separate parcels of city-owned land that would be the site of a retail complex, though the company could pursue the casino project even if it failed to secure those other parcels.
MGM said it would provide 2,000 construction jobs as well as thousands of permanent jobs and millions of dollars in tax revenue for the city. The company unveiled billboards and began running TV ads Wednesday on local stations as it looked to build support for the plan.