NORTH ADAMS -- After months of preparation, the work of 11 Massachusetts College of Liberal Arts students will pay off this Sunday.
"Day into Night," a festival produced entirely by students in the Performing Arts Management class, will take place from 3 to 10 p.m., in the MCLA Quad and Venable Gym.
"We wanted it to be a festival that lasted through the day, and changed once night fell," junior Thamar Jean-Fedestin explained during Thursday's PAM class. "In our lineup, the daytime is more festival-like and family-oriented. Then later, its edgier and has a party theme."
Headlining the event, which is part of MCLA Presents, is hip-hop artist Spose, whose lyrics describe what it's like to grow up in a rural, working-class area.
"One of the reasons why I suggested Spose was we wanted that party atmosphere," junior Shannon Fox explained. "But I thought it was unique that he was also from a small town in Maine. I thought some of the things he talks about mirrors what North Adams is about."
The festival's daytime performances will also include singer-songwriter Hannah Cranton, hip-hop artists The ReMINDers, and local rock band One Way Out.
Other activities include an open mic session and performing arts workshops put on by MCLA's Harlequin theater club, NeXXus step team, and the Allegrettos a capella group.
Attendees will also be able to peruse the offerings of local food vendors.
MCLA's Director of Special Programs Jonathan Secor, who instructs the PAM students, said this is the fourth year in a row the class has culminated with students producing a public performance for MCLA Presents.
"It is a unique experience to have to produce your own show," Secor said. "It seems so simple. But you need to really think about why you do what you do. These guys have done a great job at that."
Planning began in January, he said, but students didn't discuss artists for the first two months. Students first crafted a mission statement and decide who they want the show to appeal to and what they want the audience's experience to be like, he said.
Students then worked in four groups to iron out details in programming, production, marketing and community outreach. Students agreed they learned the importance of communication and dedication to the class' responsibilities.
"You always have to put in your 100 percent," junior Natalie Pozetti said. "You have to be there for everyone. ... if you mess up, the entire class does."
In the days leading up to the event, students were busy finalizing the event's 11-page production schedule.
"I like hearing people talk about it," junior Tess Favini said. "I was in my room the other day and I had my window open and I heard someone say, ‘Are you going to that thing on Sunday? It sounds really cool.' "
What: 'Day into Night' arts festival, produced by students in MCLA's Performing Arts Management class
When: Sunday, May 5, from 3 to 10 p.m.
Where: MCLA Quadrangle and Venable Gym, 375 Church St., North Adams
Admission: MCLA and Williams students, free; MCLA faculty and staff and non-MCLA students with valid ID, $5; general admission, $10
Reservations: MCLA box office, 413-662-5204
More information: www.mcla.edu/presents; Facebook at http://on.fb.me/17zVOd3; 413-664-8718