ADAMS -- A new "Berkshire coalition" seeks to provide support to the victims and families of the Boston Marathon bombing by way of a fundraising campaign throughout June.
Announcing the effort at a Friday press conference at the former Firehouse Cafe on Park Street, organizer Fidel Moreno said the campaign's going to kick off rock 'n' roll style with a June 1 concert at Bowe Field.
Moreno, who lost a 9-year-old brother when he was 12, said he was moved to action by the death of 8-year-old Martin Richard in the April 15 attack.
"[After the attacks], I was thinking about his family and what they must be going through," he said. "All of a sudden an idea came to create a different kind of fundraiser."
Moreno's brainchild, called the B4B (Berkshires for Boston) One Fund, calls for donations from local businesses of 4 percent of sales on June 1, that entire week or month-long.
Donations go straight into the fund, "no middleman," and will be collected "based on the honor system" -- meaning no one's keeping tabs. Donors can give what they've pledged or what they can. Individuals and families can also participate.
According to Moreno, Boston's One Fund collected $22 million in donations in the 11 days after the attack, but the medical costs for the two hundred-plus injured that day are expected to exceed $60 million.
The benefit concert at Bowe Field on June 1 is scheduled from noon to 6 p.m. and involves more than 10 performers. These include vocalist Mary Verdi, Sabrina Lewis, International Day of Peace Speaker Michael Johnson, Karma Fund, magician Sandy Rhoades, acoustic guitar player David Reed, songwriter James Durst, the Otha Day Drumming Circle, speaker Mark Rondeau of the Northern Berkshire Interfaith Coalition, Wolf Cry and One Way Out.
Bounti-Fare Restaurant is catering, and a variety of town nonprofits and businesses also plan to participate. The Red Cross will also attend, taking blood donations.
"This fits in so well with the legacy of Susan B. Anthony," said Colleen E. Janz, executive director of the Susan B. Anthony Birthplace Museum on East Road. "Let's pull together and help the B4B."
"I think it's so important that people come together, not just locally but throughout the nation, to help people in peril," said Selectman Joseph Nowak.
Patricia Wojcik, president of the Adams Agricultural Fair, which will donate the use of the field for the concert, said "Bowe Field was developed for these purposes."
"We'll be there for you," she added. " ... Most of what you'll see at Bowe Field will be the result of the generosity of this town."
Johnny Snyder of the band Karma Fund, activists for peace, said music crosses all cultural and language borders.
"We're taking out passion and giving it purpose," he said.
Snyder earlier played at the United Nations during the International Day of Peace on Sept. 21.
Moreno said he'd like to unite all of Berkshire County for the event, and he plans to spread the word via word-of-mouth and social media.
"I'm hoping that we can build all kinds of layers of communication," he said.
To reach Phil Demers, email