NORTH ADAMS -- New England Newspapers Inc. is pleased to announce the promotions of three key advertising managers: Bob Morin, Susan Plaisance and Jim Russell. The changes were effective Sept. 1.
Morin, who for the last three-and-a-half years was advertising sales manager for North Adams Transcript sister paper the Bennington (Vt.) Banner, is now media sales manager for the Transcript and The Advocate, and associate publisher of NewEnglandDrives.com. He is based at the Transcript offices at 85 Main St., Suite 2.
Morin started his media sales career at the Bennington Banner as an advertising representative and was quickly promoted to advertising sales manager.
Morin and his wife, Lee, have resided in Bennington since 1977. Lee has worked for Jay's Cards and Gifts in downtown Bennington for 25 years.
They have one son, Andrew, who resides with his wife, Lynette, in Durham, N.C.
A native of North Adams, Morin said his new role feels "like I'm going back to my hometown." However, he said, "I will not only miss the people at the Banner, I will miss the people I dealt with on a daily basis through my work."
Educated in North Adams and Bennington schools, Morin continued his studies at Coastal Carolina Community College in Jacksonville, N.C. He is a Navy veteran and has more than 25 years experience in auto sales.
Morin said his goals for his new role include "expanding what the North Adams Transcript does" in terms of advertising sales.
"Another goal is expanding the NewEnglandDrives.com weekly auto section, which started August 1. It has already doubled in size in just six weeks. We have more than 100,000 readers every week," Morin said, noting NewEnglandDrives.com’s print publication is inserted in the Transcript, the Bennington Banner, The Berkshire Eagle and the Brattleboro Reformer every Saturday.
Morin said he looks forward to taking on the challenges of his new position.
"The challenge of running two media sales teams along with NewEnglandDrives.com is a challenge I couldn't resist," he said.
"It's with great enthusiasm that I congratulate Bob on a job well done at his previous role with the Banner and on his expanded new responsibilities," Ed Woods, regional vice president of sales for New England Newspapers Inc., said.
Plaisance, who previously held the position of media sales manager for the Manchester Journal, is now media sales manager for both the Journal and the Bennington Banner. She is based at the Banner offices in Bennington.
Plaisance has been working in advertising sales at the Journal and the Banner for seven years. Previously, she worked in restaurants.
"I look forward to working with all these young kids," Plaisance said of the young and energetic media sales staff at both the Banner and the Journal. "It's exciting to see it through their eyes."
Woods added, "Susan has been a very effective advertising manager at the Manchester Journal for the last seven years. As the new media sales manager for both the Journal and the Banner, she will be able to leverage and expand the relationships she already has in place. Our goal is to be able to deliver new products to the market faster and with more expertise."
Jim Russell is the new digital sales manager for the Bennington Banner and the Manchester Journal. Russell is based at the Banner's offices in Bennington, but will also be spending time in Manchester and throughout Southern Vermont.
A resident of Troy, N.Y., Russell previously worked as a new business development representative for East Greenbush, N.Y.-based GlobalSpec, a digital marketing firm.
The Massachusetts native attended Northeastern University, where he studied marketing. Russell, who said has lived and worked "all up and down the east coast" and in Alaska, has owned publishing businesses and real estate firms in the past.
"My goal is to show the media sales team the new wave of marketing through the Internet and the best way to do it for customers to get the best rewards for their investments," Russell said.
Woods added that he is pleased to have Russell join the NENI advertising team.
"Jim is focused on selling digital advertising," Woods said. "He has years of experience as a digital media sales rep and understands digital advertising and sales."
To learn more about advertising in any of the many New England Newspapers print and digital platforms, contact Morin at firstname.lastname@example.org; Plaisance at email@example.com; or Russell at firstname.lastname@example.org.